The First Forum on National Sustainable Tourism Development
LEAD, ENGAGE, SUSTAIN
UNESCO Palace, October 5th, 2011
AGENDA
9.00-9.30: Registration and Welcome
9.30-10.00: Welcome Adresses
- Ms. Nell Abou-Ghazale, Beyond Beirut
- USAID Representative, USAID
- Mr. Jean Abboud, ATTAL
– Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon Representative
- HE Mr. Fadi Abboud, Minister of Tourism, Lebanon (To Be Confirmed)
10.00-10.30: Key Note Speaker
Mr. Richard Edwards, Chair, Communications & Finance at Global Sustainable Tourism Council (GSTC) -
Board of Directors at The International Ecotourism Society (TIES )
10.30-11.30: Session 1- Market Driver Firms- International Niche Market Potentials for Lebanon
Moderator: Dr. Hamid El Debs, Director, School of Tourism and Hotel Management- University of Balamand
Speaker: Mr. Ibrahim Osta, Chief of Party at USAID/Jordan Tourism Development Project (Siyaha)
Paper: International Trends towards Experiential Tourism
Speaker: Mr. Bill Eichbaum, Vice President, Marine and Arctic Policy, WWF US
Paper: Coastal Tourism Management: The path to social, economic and environmental sustainability
Speaker: Mr. Amine Nasser, Saad Tours
Paper: International Trends-Leading Role and Past Experience
Q & A
11.30-12.15: Trade Exhibition Opening and Coffee Break
12.15-13.15: Session 2- Local Initiatives with Potentials for International Marketing
Moderator: Ms. Mona Fares
Speaker: Ms. Mona Fares, Ministry of Tourism
Paper: Identified Niche with High Potentials: religious tourism
Speaker: Mr. Gilbert Moukheiber, 33 North
Paper: Experience and projects
Speaker: Mr. Karim el Jisr, LMT
Paper: Potential Products for Sustainable Tourism Development by USAID Projects since 2003 – LMT
Speaker: Ms. Martine Btaich, Dhiafee
Paper: Potential Products for Sustainable Tourism Development by USAID Projects since 2003 – DHIAFEE
Speaker: Mr. Nizar Hani, Al Shouf Cedar Nature reserve
Paper: Experience and Projects
Speaker: Ms. Claude Abi Nader Hindi, MTV
Paper: Ignoring sustainability, the dangers – example of the Qadisha Valley
Speaker: Mr. Pascal Abdallah, Responsible Mobilities
Paper: Building on Past Projects – The Path to Sustainability
13.15-14.00: Brunch Break
14.00-14.45: Session 3- Identifying Gaps and Initiating Coopetition Approach through Joint Efforts for Beyond Beirut Campaigns and Brand Development
Moderator: Ms. Nadine Chemaly LBLI
Speaker: Mr. Khalil Harfoush, Head of Union of Municipalities of Jezzine
Paper: Community Experience in Collaborative Work for Destination Development- Public Private Partnerships
Speaker: Mrs. Rula Ajouz, Cedar Wings
Paper: Potentials for Diaspora Market and Campaign Suggestion
Q & A
14.45-15.00: Coffee Break
15.00-16.00: Session 4- Roundtable Discussion and Recommendations
Moderator: Mr. Criss Juliard
- Beyond Beirut Immediate Plans and Long Term Vision – Where Beyond Beirut Can Fill the Gap
- Next Year Forum and Side Events Till Then
- Planning Campaign to Create Pull Demand for Tourism in the Regions
16.00-17.00: Exhibition Continuation


Hello-
My name is Ziad Haddara, I am the founder of “My Middle East” (www.mymiddleeast.me), a socially responsible personal travel planning service to the Middle East. The company offers customized tours to Lebanon, Syria, Egypt, and Turkey that try to engage the traveler in experiential tourism while sustaining local communities. I am interested in participating in the upcoming forum, please let me know what is the process.
Many thanks.
Dear Mr. Haddara,
We will send you the invitation to your email shortly with the Agenda of the forum attached.
Best Regards,
The Beyond Beirut Team