The First Forum on National Sustainable Tourism Development
UNESCO Palace, October 5th, 2011


 9.00-9.30: Registration and Welcome

 9.30-10.00: Welcome Adresses
– Ms. Nell Abou-Ghazale, Beyond Beirut
– USAID Representative, USAID
– Mr. Jean Abboud, ATTAL
– Chamber of Commerce, Industry and Agriculture of Beirut and Mount Lebanon Representative
– HE Mr. Fadi Abboud, Minister of Tourism, Lebanon (To Be Confirmed)

10.00-10.30: Key Note Speaker
Mr. Richard Edwards, Chair, Communications & Finance at Global Sustainable Tourism Council (GSTC) –
Board of Directors at The International Ecotourism Society (TIES )

10.30-11.30: Session 1- Market Driver Firms- International Niche Market Potentials for Lebanon
Moderator: Dr. Hamid El Debs, Director, School of Tourism and Hotel Management- University of Balamand

Speaker: Mr. Ibrahim Osta, Chief of Party at USAID/Jordan Tourism Development Project (Siyaha)
Paper: International Trends towards Experiential Tourism

Speaker: Mr. Bill Eichbaum, Vice President, Marine and Arctic Policy, WWF US
Paper: Coastal Tourism Management: The path to social, economic and environmental sustainability

Speaker: Mr. Amine Nasser, Saad Tours
Paper: International Trends-Leading Role and Past Experience


11.30-12.15: Trade Exhibition Opening and Coffee Break

12.15-13.15: Session 2- Local Initiatives with Potentials for International Marketing
Moderator: Ms. Mona Fares
Speaker: Ms. Mona Fares, Ministry of Tourism
Paper: Identified Niche with High Potentials: religious tourism

Speaker: Mr. Gilbert Moukheiber, 33 North
Paper: Experience and projects

Speaker: Mr. Karim el Jisr, LMT
Paper: Potential Products for Sustainable Tourism Development by USAID Projects since 2003 – LMT

Speaker: Ms. Martine Btaich, Dhiafee
Paper: Potential Products for Sustainable Tourism Development by USAID Projects since 2003 – DHIAFEE

Speaker: Mr. Nizar Hani, Al Shouf Cedar Nature reserve
Paper: Experience and Projects

Speaker: Ms. Claude Abi Nader Hindi, MTV
Paper: Ignoring sustainability, the dangers – example of the Qadisha Valley

Speaker: Mr. Pascal Abdallah, Responsible Mobilities
Paper: Building on Past Projects – The Path to Sustainability

13.15-14.00: Brunch Break

14.00-14.45: Session 3- Identifying Gaps and Initiating Coopetition Approach through Joint Efforts for Beyond Beirut Campaigns and Brand Development
Moderator: Ms. Nadine Chemaly LBLI
Speaker: Mr. Khalil Harfoush, Head of Union of Municipalities of Jezzine
Paper: Community Experience in Collaborative Work for Destination Development- Public Private Partnerships

Speaker: Mrs. Rula Ajouz, Cedar Wings
Paper: Potentials for Diaspora Market and Campaign Suggestion

Q & A

14.45-15.00: Coffee Break

15.00-16.00: Session 4- Roundtable Discussion and Recommendations
Moderator: Mr. Criss Juliard
– Beyond Beirut Immediate Plans and Long Term Vision – Where Beyond Beirut Can Fill the Gap
– Next Year Forum and Side Events Till Then
– Planning Campaign to Create Pull Demand for Tourism in the Regions

16.00-17.00: Exhibition Continuation